About Kumbear Xo

Hello 👋🏽 I’m Kumba, a curly haired Scottish gal who lives in a digital world.

So that’s me basically in a nutshell. But here is a bit more to the story…

In 2013, I was at university studying International Fashion Branding when I started blogging under the alias Kumbear Xo. Kumbear (pronounced KOOM-BEAR) was just a random nickname my friends called me from time to time, and I just happened to be watching a lot of Gossip Girl episodes at the time so it’s probably why I thought it would be a nice idea to add on the ‘XO’. Running my own blog started off as a little hobby to do for fun in my spare time. Over the years it has grown into so much more, now my blog is now a huge part of who I am today and it’s my own little side hustle.

As well as being a blogger, I have also had my fair share of jobs trying to find the career path that was right for me. I worked in the office of a modelling agency, I worked as a stylist and visual merchandiser for retailers such as Forever 21 and over the last two years, I worked as a Digital Marketing Manager for a Scottish start-up.

and then… I got laid off.

The start-up that I loved working for, and felt made a real difference to society went bust and the marketing department was the first to go. I was back to square one, deciding on which career I should follow. All my instincts told me not to go into another 9-5 job and just take the leap and do what I absolutely love doing – blogging! 

What I’m doing now

I have now decided to blog full-time and run my own freelance business on the side offering digital marketing services to those who need a little help building a presence in the digital realm.

The services I offer include:
  • Social Media Management
  • Blog writing
  • Email Marketing
  • Influencer Marketing

                             Fancy working together on a blog collaboration or freelance project? Get in touch!

As a digital gal, I am obviously all over social media and I’m always up for a good chat! Head over to my Twitter and say hi, or browse my Instagram feed for some inspiration or give me a thumbs up on Facebook.